# identity.md

## Organization Overview
- **Company Name:** Brother Moto
- **Mission:** To create community for fellow motorcyclists and the moto-curious, providing coffee for the road ahead.
- **Company Structure and Legal Entity:** A lifestyle brand operating a DIY co-op motorcycle shop with retail and coffee services.
- **Founded Date and Location:** Founded in 2014 in Atlanta, Georgia.
- **Size and Scale:** Operates as a DIY co-op motorcycle shop with retail and coffee offerings.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fosters a strong sense of community among motorcyclists and enthusiasts, emphasizing a hands-on, DIY approach.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a lifestyle brand offering coffee and motorcycle-related retail, alongside a DIY garage and co-op motorcycle shop.
- **Location(s) and Geographic Presence:** Historically based in Atlanta, Georgia. The company is currently in the process of re-locating its physical presence as of October 11, 2021.
- **Key Partnerships and Affiliations:** Details forthcoming.